For the theatrical release of Flatliners, Ignition partnered with Sony Pictures to build social content pieces that played up the terrors and thrills of the film and grabbed the attention of a global audience. Working with illustrator Paul Jackson, my team and I created custom illustrated character posters and brought them to life with ambient animations. Each cast member of the film shared their character's poster on Instagram, reaching their millions of followers to promote the film with our content.
FLASHBACK VIDEO SERIES
We also created a series of short, flashback videos, that were centered around each character and what they saw when they crossed over.
FLATLINERS / SOCIAL CAMPAIGN TEAM
Brad Burris, Group Creative Director
Cassidy Lashaway, Senior Producer
Paul Jackson, Illustrator
Federico Aragon, Senior Art Director/Motion
Jesse Thoman, Designer/Colorist
Russell Der, Associate Creative Director/Writer
Lissy L'Amoreaux, EVP Digital/Social
View the work of Paul Jackson
