To bring the world of Spider-Man: Homecoming to life, our Ignition team aimed to find new and unexpected ways to give die-hard fans a glimpse into his world while capturing the attention of a global audience. To accomplish this we created an international social campaign for fans to dive into and explore our series of motion comic book covers, iconic memes, 3D plane breakers, in-world text conversations, countdowns and custom Instagram stories. As Group Creative Director, I had the honor of leading our team from the initial concept pitch through the final launch of our campaign.
ICONIC MEMES
To honor the beloved Spider-Man ‘67 memes, we gave them a modern-day twist by updating them with hilarious copy on top of custom CG renders and illustrations of Spidey’s newest suit to become shareable works of art across the film's global Instagram & Facebook channels.
LIVING COVERS
We reimagined classic Spider-Man comic book covers as live-action motion posters featuring Tom Holland as Spider-Man and Michael Keaton as Vulture.
LAUNCH CONTENT
Our 3D Plane Breakers, countdowns, Instagram Stories and Text Conversations drove awareness across all global territories leading up to the film's release.
SPIDER-MAN: HOMECOMING / SOCIAL CAMPAIGN TEAM
Brad Burris, Group Creative Director
Cassidy Lashaway, Sr. Producer
Justine Heil, Sr. Social Media Manager
Cassie Kelly, Social Media Coordinator
Nick Mazzucco, Strategy Director
Nick Burd, Creative Director/Writer
Federico Aragon, Senior Art Director
Brian Tzec, Sr. Designer
Jason Badower, Illustrator
Lissy L'Amoreaux, EVP Digital/Social
