As Creative Director at Deep Focus, I oversaw the social creative for Samsung SUHD TV's global Facebook campaign.
From its beautifully crafted design to its revolutionary Nano-crystal technology, the Samsung 4K SUHD TV completely redefines the viewing experience revealing brilliant colors and details you never knew were there. Our creative campaign highlighted these attributes through high-end luxury inspired concepts and designs.
We leveraged Los Angeles photographer, Michael J Bezjian to capture the multiple angles and beautiful details of the SUHD TV for our global social campaign creative needs. My team and I directed the shoot at his private studio and were able to experiment with multiple lighting scenarios and perspectives for the product shots.
SAMSUNG SUHD / CREATIVE TEAM
Brad Burris, Digital Creative Director
Rachael Hardwick, Sr. Art Director
Patrick Tamisiea, Copywriter
Reha Baydar, Art Director
Josh Gilman, Art Director
John Rinkenberg, Sr. Designer
Trevor Wallis, Designer
Peter Sloterdyk, Director, Social Media
