Ignition partnered with Netflix for the integrated global campaign of Marvel’s Daredevil Season Two. This involved Print, A/V, Motion Design, VFX, and Digital/Social working seamlessly together. Our worldwide strategic positioning asked the question “When Does Right Become Wrong?” fueling every aspect of the creative and cranking the heat up in Hell’s Kitchen.
Our Digital/Social campaign brought the global audience deeper into the world of the show with custom content that lured new fans beyond the Marvel universe and established the show's thrilling narrative across channels.
PAID SOCIAL
Our targeted paid social creative on Instagram, Facebook and Twitter hit with intense content that featured The Punisher, Elektra and Daredevil to grow the global audience beyond the Netflix and Marvel followings.
DAREDEVIL S2 / INTEGRATED CAMPAIGN TEAM
Doug Dezzani, Executive Creative Director, Integrated Marketing
Callie de Quevedo, VP of Integrated Marketing
Matt Silverman, Head of Integrated Production
Michael Brittain, Print Creative Director
Brad Burris, Creative Director, Digital/Social
Lena Lotsey, Sr. Social Media Manager
Matt Dinoff, Senior Art Director
Lissy L'Amoreaux, Managing Director, Digital/Social
AWARDS:
CLIO Keyart - Gold Award Winner - Television/Streaming: Integrated Campaign
