Partnering with Marvel & Disney for the theatrical release of Ant-Man, we created the official marketing website that introduces fans to the biggest hero in the world through a slick, mobile-first HTML5 experience.
As Digital Creative Director, I had the honor of leading our team from the initial concept pitch through the final launch phase of the campaign.
To demonstrate Ant-Man’s agile movements through complex 3D spaces, we leveraged a Prezi-inspired framework to create an immersive interactive journey where fans can explore the super powers of a half-inch hero and the amazing technologies behind his story. Content was organized into sharable chapters that can be explored across a Human-Size story path or in “Ant View,” as micro-sized story points creating a seamless experience across mobile, tablet and desktop platforms.
Working with a limited supply of film assets, we introduced original content through interactive widgets, charts and animations that showcase how size doesn’t always equal strength when you have the power of Pym Particles on your side. Fans can explore and share all of this as they learn why heroes don’t get any bigger than Marvel’s Ant-Man.
ANT-MAN / WEBSITE TEAM
Brad Burris, Creative Director
Julian Le, Art Director
Dani Stone, Lead UX Designer
Danny Duong, Developer
Taylor Bourne, Developer
Thomas Guindon, Producer
Evienne Zander, QA + Research
Rob Stemm, Director, Technology
Matt Motschenbacher, Group Director, Client Services
