IWC holds a unique place among high-end watchmakers, which are typically divided between modern and classic luxury. The brand projects a more balanced concept of design and craftsmanship, with watches that are visually stunning but not just jewelry, and technically perfect but not just timekeepers.
My team and I at Deep Focus LA partnered with IWC to present a redesign of their product website for their 2015 Global Stakeholders meeting. Our vision was to create a sense of balance and perfection expressed in their watches: sophisticated enough to feel classic, and innovative enough to feel modern.
IWC / PROJECT TEAM
Glenn Sanders, Group Creative Director
Brad Burris, Digital Creative Director
Julian Le, Art Director
Dani Stone, UX Designer
Matt Motschenbacher, Group Director, Client Services
