Ignition partnered with FX to launch their new series, Snowfall, about the rise of crack in 1983 Los Angeles. As Group Creative Director, I lead our team through the pitch, marketing shoot and creation of a social content series that explored the human-side of the crack epidemic. Our content highlighted the main characters and amplified how their choices caused repercussions that left an everlasting mark on South Central.
Working directly with the show’s incredible cast at the marketing shoot, we captured footage of each character to bring the world of Snowfall to life through our 2 part series titled Destination Unknown and Walk the Walk, completed with custom motion graphics and sound design.
SNOWFALL / PROJECT TEAM
Brad Burris, Group Creative Director
Helena Lam, Sr. Producer
Emily Eckstein, Motion Artist
Eric Auzenne, Motion Artist
Ryan Enos, Motion Artist
Olivia Eberstadt, Sound Editing
Patrick Tamisiea, Copywriter
Lissy L'Amoreaux, EVP Digital/Social
