Fender Tune is a free, easy-to-use, super accurate guitar, ukulele and bass tuning app for iOS and Android. To promote the launch of the app’s latest features, we created a digital campaign to introduce the Player Pack as the all-in-one, essential guitar toolkit for every player.
The campaign introduced the Player Pack to Fender’s core audience in existing channels, targeted new users and educated existing Tune app users on the update with creative content across the iOS App Store, Email/CRM, Paid Social, Social, PR, Community, and Editorial.
INSTAGRAM STORIES & APP STORE DEMO
Our walk through demo of the Player Pack ran on the Fender Instagram account and drove traffic to the iOS App Store where player's could watch additional Fender Tune app demo content and purchase the Player Pack.
