Working with DC, my team and I created an innovative mobile app prototype concept to drive repeat fan engagement with news about tentpole releases and evergreen content across the DC Entertainment content multiverse. We leveraged the latest mobile technologies such as facial recognition scans and accelerometer enabled panning to enhance the interactive experience and provide immersive views of exclusive content.
As the Digital Creative Director, I conceptualized and directed the core functionality + innovative tech feature set, user experience flow/interaction models in addition to the art direction, motion and interface design. I also managed my cross functional team and pushed them to develop our best proposal possible.
SUPERVISION - FACIAL RECOGNITION
The app’s facial recognition feature can log users into their profile as well as display their favorite DC hero aligned with their face on the devices screen to show off their “Supervision”.
DC ENGAGEMENT APP / PROTOTYPE TEAM
Glenn Sanders, Group Creative Director
Brad Burris, Digital Creative Director
Julian Le, Art Director
Dani Stone, UX Designer
Wes Wilson, Mobile Development Lead
Matt Motschenbacher, Group Director, Client Services
