As Crackle's Social Agency of Record, we developed a strategic social campaign to launch season 2 of their flagship Original Series, StartUp. Our campaign took fans into The DarkNet and the explored the cost of our character's ambitions.
As Group Creative Director, I had the honor of leading our talented team into the dark web as we built the season 2 narrative and introduced our campaign to the masses. We began by highlighting our talent from the very start and leveraged special shoots with them to capture in-world content.
DARKNET WEBCAM SERIES
Working with the cast, I directed a campaign shoot to film them from the other side of the web, as if the dark net was watching their every move.
TALES FROM THE DARKNET VIDEO SERIES
To capture the curiosity of new fans and grow our audience, we created Tales From The DarkNet, a series of obscure and strange stories that were brought to life with kinetic typography, motion graphics and immersive sound design.
PAID SOCIAL
Our Facebook Canvas Ad and Instagram Carousels targeted fans to watch the show during premiere week.
STARTUP / SOCIAL CAMPAIGN TEAM
Brad Burris, Group Creative Director
Russell Der, Associate Creative Director, Writer
Rachel Reed, Art Director
Daphne Ho, Copywriter
Helena Lam, Sr. Producer
Lena Lotsey, Director, Social Media
Melanie Witkower, Social Media Manager
Joseph Carr, Strategist
Lissy L'Amoreaux, EVP Digital/Social
