As Creative Director at Trailer Park, I partnered with 20th Century FOX to create an artificial intelligence powered chat bot for Maze Runner franchise fans explore a Scorch "simulation" on the global messaging platform app, Kik. GIFs of never-before-seen moments from the movie are available exclusively via the “TalktoWCKD” Kik Promoted Chat to fans that are lead through a story-driven digital experience.
“TalktoWCKD” immerses fans in the world of Maze Runner: The Scorch Trials by putting them in the shoes of the Gladers, the group of teens challenged to solve the trials of The Scorch, and gives moviegoers an opportunity to speak directly with the mysterious organization WCKD. We designed and wrote the WCKD chat bot simulator to test fan's survival intsincts and morals while rewarding/scolding their choices in the Scorch.
This special execution for Maze Runner: The Scorch Trials marks the first time native GIFs have been used on Kik. Moviegoers can chat with the TalktoWCKD bot and then share the GIFs they receive with their friends using #TalkToWCKD. Chatters are also able to buy movie tickets through Kik’s in-app browser.
THE SCORCH TRIALS: TALK TO WCKD / CAMPAIGN TEAM
Glenn Sanders, Group Creative Director
Brad Burris, Digital Creative Director
Matt Dinoff, Sr. Art Director
Patrick Tamisiea, Copywriter
Dani Stone, UX Lead
Prithika Madhaven, UX
KIK, instant messaging chat engine
Massively, story node development
Thomas Guindon, Producer
Rob Stemm, Director, Technology
Matt Motschenbacher, Group Director, Client Services
PRESS
ADWEEK
"As the Mobile Messaging War Heats Up, Kik Tries to Win Over Marketers With GIFs"
