Twentieth Century Fox Home Entertainment asked Trailer Park to redesign their CMS-powered international portal and create an engaging platform for their titles using the latest technology. The old Twentieth Century Fox Home Entertainment portal served as the online destination where consumers could find and buy Twentieth Century Fox Home Entertainment titles. However, the site itself relied on older technology, was overly complicated to update and often supplied redundant title information to consumers. The new portal we created is flexible, scalable, and easy to maintain for each of their 20 regions. Ultimately, it provides a great consumer experience, making it simple and rewarding to browse and buy the latest Twentieth Century Fox Home Entertainment properties.
Our site redesign is responsive across desktop, mobile and tablet and globally consistent in appearance, structure and content presentation. It makes it easy for consumers to find the Twentieth Century Fox Home Entertainment titles they want in all formats and in the language of their choice. The redesign of the site added new higher impact marketing tools like franchise and series pages, a deep search function and a recommendation engine. The site can also direct consumers to Twentieth Century Fox Home Entertainment Redeem and educates them on the benefits of Digital HD.
FOX PORTAL / WEBSITE TEAM
Brad Burris, Digital Creative Director
Julian Le, Art Director
Andrew Adams, UX Designer
Darren Lou, UX Designer
Pavel Zagoskin, Lead Developer
Scott Beacher, Developer
